As an advertising agency owner, I certainly understand the need to advertise your business. If you are a business owner, and you know that you need to advertise your business, here's what to look for when hiring an advertising agency.
1) Results-Oriented – Forget silly, image-based ads. Unless you are a large company with millions of dollars to waste, advertising solely to build the image does not make sense. You can search for best advertising services from various web sources.
Look for an agency that creates results-oriented, direct response style ads that get your prospects to act now. Build your brand through increased sales and repeat business is the way to go.
2) Be Specific – Do not let them try to be all things to all people in every ad that they write to you. So many ads you see today just a big logo with some tag line should be creative. How do you sell anything with it? Remember that people are always most interested in themselves.
Image Source: Google
They do not really care about how creative your agency. They care about how your product or service will benefit their lives. Be specific and you will speak to what they care about.
3) Hold Those Accountable – Here is what I feel is the biggest problem with the ad agency downtown style. They are never responsible for the decisions they make regarding your ad. They build your brand.
Find an agency that creates ads can be tracked so you know what works and what does not. Anything less than that is totally unacceptable.
If you can keep these tips in mind when it comes time to hire an advertising agency for your business, you will be well on your way to a successful advertising campaign and a successful business.