Those active in the world of skateboarding would definitely find this title familiar; Rob Drydek. Rob has become somewhat of a legend among his peers, having begun skateboarding since an early age, having his career take-off at the tender age of twelve, and having broken numerous world records. But there is more than this person than meets the eye. Proving that he is a jack of all trades-and adding to his already impressive resume of skater, actor, philanthropist, and manufacturer – Rob proves he has a flair for entrepreneurship by obtaining his own skateboard company.
During his early careers, he received sponsorships and acted as a contributor to a number of big names in the skating industry. Most notably among these is DC Shoes, where Rob Dyrdek helped design his own signature sneakers. He had also briefly opened his own skate shop and just a hip-hop music label. But what made his fans truly excited was when Rob purchased the skateboarding company Alien Workshop in April 2012. Alien Workshop was created in 1990 and produces skateboarding gears, apparel, and accessories. Rob was one of the riders for this company in his early years, but he that he has become its owner, he is wielding the reigns of creative and marketing power.
It is interesting to note that Drydek has actually worked with Alien Workshop in its early years. Back then, the brand was a rather small one, waiting to break into the marketplace, and Drydek had helped secure its future. There are numerous skateboard decks bearing Drydek’s namesake sold by the business, with its trademark futuristic theme. They are some of the most well-received of the group, having a rating of five stars on a prominent skateboarding shop’s website. Rob’s product line is not restricted to technical gear; he also has an array of DC shoes and tops.